You're on a job. A customer calls. Instead of going to voicemail — they speak to Vera, your AI receptionist. She answers questions, takes the details, and sends you a summary. You never lose a lead to a missed call again.
Want to hear her first? The number above is answered by Vera herself. Give it a ring — what you hear is exactly what your customers will get.
Anyone can write nice things about their own product. So don't take our word for it — the number below is answered by Vera, the exact AI receptionist your customers would speak to. Give it a real call. Ask it anything. Then decide.
📞 +44 7863 786746No complicated tech. No big learning curve. You tell us about your business — we handle the rest.
Your services, your area, your hours. We set Vera up to sound like she belongs to your business.
When you can't pick up, calls automatically go to Vera instead of ringing out or hitting voicemail.
Vera answers naturally, takes details, handles common questions, and manages the conversation professionally.
After every call, you get a message with what was discussed and what needs doing. You stay in control.
If your phone is how customers find you — and missing a call costs you a job — Proper Answer is for you.
Meet Vera — your Voice Enabled Receptionist Assistant. Your customers will know they're speaking with an AI, and we think that's the right thing to do — in practice, people appreciate the honesty.
What they really care about is being heard, getting their question answered, and knowing someone will follow up. Vera does that every time, without putting them on hold.
Your reputation stays intact. Your customers feel looked after.
"I'm a carpenter. I built Proper Answer because I was sick of missing jobs while I was on the tools — and sick of my phone going off at all hours. I wanted my time back without losing the work. So I made the thing I wished I'd had."
Jacob — Founder, Proper Answer
Every plan comes with the full toolkit — not a stripped-back version. Here's what's working for you behind the scenes.
When you can't pick up, Vera steps in — answers naturally, handles your common questions, and takes the caller's details so the lead never slips away.
Your family, mates and regular suppliers don't need to talk to an AI. Add their numbers to your whitelist and their calls ring straight through to you, every time. Vera only picks up the callers you actually want screened.
Set a monthly ceiling that suits you. If your calls ever go past it, Vera simply diverts callers back to your own phone instead of running up overage. You're always in control of the spend — never caught out by a bill you didn't expect.
Vera gets the caller's name, email and phone number, then digs into what they actually need — the job, the location, the timescale. The moment the call ends, it's all in your inbox and on your phone by text. You're not calling back a stranger and starting from scratch — you've got everything you need to win the job before you even pick up.
A burst pipe can't wait for a callback. Vera recognises an emergency, flags it as urgent, and can divert the caller straight to you or alert you on the spot — so the jobs that matter most never sit in a queue. You decide what counts as urgent; she handles the rest.
Vera knows your trade, your area, your hours and the jobs you don't take on. She sounds like she belongs to your business — because she's built around it.
We keep an eye on how calls are going and fine-tune Vera's answers so she handles your enquiries more sharply the longer you're with us.
You're not getting a faceless helpdesk or a ticket number. If you want Vera tweaked, you've got a question, or something's not quite right, you deal with me directly. I built it, I run it, and I'm the one who sorts it.
Some callers would always rather speak to a person — and that's fine. If you'd like it, we can set Vera up to offer a route through to you for the callers who ask. Just let us know when you sign up.
Beyond answering calls, we can add custom automations tailored to your business — booking confirmations, follow-up texts, routing urgent jobs, syncing with the tools you already use. If there's a particular pain point eating your time, tell us and we'll look at solving it.
Miss one call and the customer rings the next firm on the list. That's a job gone — and a lost job is worth far more than a month of Proper Answer. Win back just one job a month and it's more than paid for itself. Everything after that is work you'd otherwise have lost.
Pick a plan, pay securely, and you'll go straight to a short setup form. No contracts, no setup fees — cancel anytime.
No contracts, no setup fees — rolling monthly, cancel anytime. Not sure which plan fits? Give us a call and Vera will help you work it out.
From signing up to taking your first call — here's exactly what happens, and the one choice you'll make along the way.
Pick the plan that fits and pay securely online. That's what kicks everything off.
You'll get a link to a short form — your services, your area, your hours, the bits that make Vera sound like your business.
We set Vera up around everything you told us and give you your own dedicated number. We'll let you know the moment she's ready.
The last step is yours — forward your missed calls to Vera, or start using your new number directly. See the two options below.
Once Vera's ready, you decide how customers' calls get to her. Both work well — it just depends whether you'd rather keep your existing number or make a clean start.
Keep your existing number exactly as it is. You set up call forwarding on your phone so the calls you can't answer divert to Vera — we send you clear step-by-step instructions for your handset. Customers still ring the number they already know.
Prefer to start fresh? Put your new Proper Answer number on your van, website and cards and give it out to customers. Every call to it goes straight to Vera from day one — no forwarding to set up.
Not sure which to pick? Most people forward their existing number so customers don't notice any change. We'll talk you through whichever you choose, and you can switch later if you change your mind.
No — and the best way to be sure is to hear for yourself. Vera speaks naturally and handles a real conversation. Call the number at the top of this page; that's Vera answering, and it's exactly what your customers would get. We'd rather you judged it with your own ears than took our word for it.
Yes. We're always upfront that callers are speaking to an AI receptionist — we think that's the right thing to do, and in practice people are fine with it. What they care about is being heard, getting an answer, and knowing someone will follow up. Vera does all three.
If you'd like it, we can set Vera up to offer a route through to you for callers who ask for a human. It's not on by default — just tell us at sign-up and we'll build it in.
Vera is set up around your business — your services, your area, your hours and the jobs you don't take on. When something falls outside that, she doesn't bluff: she takes the caller's details and the question so you can follow up. And as real calls come in, we fine-tune her answers so she handles your enquiries more sharply over time.
Yes. Proper Answer is UK-based and GDPR compliant. Call details are used to take the enquiry and send you your summary — nothing else, and never sold on. You can read the full detail in our privacy policy.
No. It's rolling monthly with no setup fee. Stay because it's working, not because you're locked in — you can cancel anytime.
You deal with me directly — Jacob, the person who built it. No call centre, no ticket queue. Want Vera's answers tweaked or hit a snag? Message me and I'll sort it.
Straightforward. After you sign up you fill in a short setup form, we build your receptionist and give you a dedicated number, then you choose how calls reach Vera — either forward your existing number to her, or start using the new number directly. We send clear step-by-step instructions for whichever you pick.
No problem. Leave your details and we'll get back to you — or skip the wait and call Vera on the number above.
We'll never share your details. UK-based & GDPR compliant.