Vera answers the calls you can't get to — on the tools, unavailable, or clocked off for the day. She takes the details, captures the lead, qualifies the priority, and drops it straight to your phone. Less interruption, fewer missed enquiries, more time actually working. Built by a tradesman, for anyone who relies on their phone.
Want to hear her first? The number above is answered by Vera herself. Give it a ring — what you hear is exactly what your customers will get.
No complicated tech. No big learning curve. You tell us about your business — we handle the rest.
A one-off setup: your services, your area, your hours, your prices and the questions you always get asked. This is what makes Vera sound like part of your team, not a generic machine.
You keep your own number and hand nothing new out. When you can't pick up, the call quietly forwards to Vera in the background — your customers ring the same number they always have and notice nothing.
She answers in your business's voice, works through your common questions, takes the caller's details and works out exactly what they need — a real conversation, not a voicemail beep.
The moment the call ends it's with you by text, with the details and a priority label so you know what needs you now and what can wait. You deal with it when it suits — no interruption, nothing lost.
This is just the start — more features are on the way.
Anyone can write nice things about their own product — so don't take our word for it. The number below is answered by Vera herself: the exact AI receptionist your customers would speak to. Give her a call and ask her anything about Proper Answer — what she does, how it works, what it costs. She's happy to explain it all. Then decide.
📞 +44 7863 786746"I'm a carpenter. I got sick of the phone running my day — stopping every job to answer it, still going at all hours. I wanted to just get on with the work and enjoy my evenings. So I built the thing I wished I'd had, and I run it myself for other tradespeople at a price that actually makes sense."
Jacob — Founder, Proper Answer
If your phone never stops and you're tired of stopping work for every call, Proper Answer takes the weight off.
The enquiry that came in while you were with a customer, in the middle of something, or just couldn't grab the phone. Vera catches it and sends it straight over, so a missed call stops meaning lost work.
Not every call needs you right now. Vera handles the ones that can wait and passes them on neatly, so instead of downing tools ten times a day, you deal with them at a time that suits you.
Use Proper Answer as your safety net, and take the stress away from a ringing phone. Whatever your profession, I'll tailor the service to you.
Each plan comes with a set of tools to help you get the most out of Vera — here's what's working for you behind the scenes of each plan.
Day or night, when you can't pick up, Vera steps in — answers naturally, handles your common questions, and takes the caller's name, number and what they need, sent straight to your email. The lead never slips away.
No meters ticking, no per-minute charges, no bill creeping up when you have a busy month. One simple monthly price covers everything, under a fair-use policy. If your call volume ever grows beyond it, I'll give you a ring and we'll sort something that works — never a nasty surprise on your bill.
Vera isn't a generic answering machine reading from a script. Before she takes a single call, she's built around your business — your services and the jobs you don't take on, the areas you cover, your opening hours, your prices or quoting process, and the questions your customers always ask. So when someone rings, she answers like someone who actually works for you: she knows what you do, where you go, and what to say. The more you tell us, the sharper she gets — and you can update her any time your business changes.
You're not getting a faceless helpdesk or a ticket number. If you want Vera tweaked, you've got a question, or something's not quite right, you deal with me directly. I built it, I run it, and I'm the one who sorts it.
Vera gets the caller's name and number, then digs into what they actually need — the job, the location, the timescale, even the budget. The moment the call ends, it's in your inbox and on your phone by text, with a priority rating so you know at a glance which jobs are worth chasing first. Everything you need to decide how to respond and win the work before you even pick up.
Your family, friends and regular suppliers don't need to talk to an AI. Add their numbers to your whitelist and their calls ring straight through to you, every time. Vera only picks up the callers you actually want screened.
A burst pipe can't wait for a callback. Vera listens for the signs of an emergency, flags it as urgent, and — if you want — tries to put the caller straight through to you, so the jobs that matter most go to the top of the pile. You decide what counts as urgent; she handles the rest. Included as standard for trades like plumbers, electricians and roofers — and available for any trade on request.
Miss one call and the customer rings the next firm on the list. That's a job gone — and a lost job is worth far more than a month of Proper Answer. Win back just one job a month and it's more than paid for itself. Everything after that is work you'd otherwise have lost.
No tiers, no upsells, no catch. One simple price for everything Vera does — and your first month is completely free, with no card details taken. One honest price, about a third of what the big names charge, priced for fellow tradespeople, not my pocket.
No card details taken to get started, and no obligation. Set up over the phone with me, or fill in a short form yourself — whichever suits you. Want a chat first? Drop me a message.
Beyond answering calls, we can add custom automations tailored to your business — booking confirmations, follow-up texts, routing urgent jobs, syncing with the tools you already use. If there's a particular pain point eating your time, tell me and I'll look at solving it.
Tell me your pain point →Meet Vera — your Voice Enabled Receptionist Assistant. Your customers will know they're speaking with an AI, and we think that's the right thing to do — in practice, people appreciate the honesty.
What they really care about is being heard, getting their question answered, and knowing someone will follow up. Vera does that every time, without putting them on hold.
Your reputation stays intact. Your customers feel looked after.
Once Vera's live, running her is simple. Everything's handled from one page — no app to download, no login to remember. Here's what to expect.
Every call summary email has a link to your own manage page. It's always one tap away, so whatever you need to change, you get there in seconds.
On your manage page you tap through a few simple steps to enable the calls you can't take to divert to Vera. To turn diverting off again, simply tap the turn-off button. You decide when she picks up.
Family, regulars, key suppliers — add their numbers to your whitelist and their calls always ring straight through to you, never Vera. Add as many as you like.
You keep your existing number exactly as it is. Customers ring the number they already know, and the calls you can't get to quietly divert to Vera in the background. There's nothing new to hand out and nothing for your customers to notice — it just works behind the scenes.
I'll walk you through the whole thing when you sign up, so you're never on your own with the setup — and if you ever get stuck, I'm only a message or a call away.
No — and the best way to be sure is to hear for yourself. Vera speaks naturally and handles a real conversation. Call the number at the top of this page; that's Vera answering, and it's exactly what your customers would get. We'd rather you judged it with your own ears than took our word for it.
Yes. We're always upfront that callers are speaking to an AI receptionist — we think that's the right thing to do, and in practice people are fine with it. What they care about is being heard, getting an answer, and knowing someone will follow up. Vera does all three.
If you'd like it, we can set Vera up to offer a route through to you for callers who ask for a human. It's not on by default — just tell us at sign-up and we'll build it in.
Vera is set up around your business — your services, your area, your hours and she knows the jobs you don't want. When something falls outside that, she doesn't bluff: she takes the caller's details and the question so you can follow up.
Yes. Proper Answer is UK-based and GDPR compliant. Call details are used to take the enquiry and send you your summary — nothing else, and never sold on. You can read the full detail in our privacy policy.
No. It's rolling monthly with no setup fee. Stay because it's working, not because you're locked in — you can cancel anytime.
You deal with me directly — Jacob, the person who built it. No call centre, no ticket queue. Want Vera's answers tweaked or hit a snag? Message me and I'll sort it.
No, not at all — it's super simple. You give me your business details, I build it, then you tap a link and a few buttons and Vera is ready to answer your calls. Any questions, just call me and I'll guide you through it.
I'm Jacob — I built Proper Answer from scratch, so I know everything there is to know about it. If you've got a question, or you'd rather speak to me directly before signing up, fill in the form below and I'll get back to you myself.
We'll never share your details. UK-based & GDPR compliant.